Shawn Moore has almost two decades of experience working across several industries including financial services, health care and other technology delivery businesses. Shawn has had multiple Executive Leadership roles in her career focused on Product Management and Marketing. Shawn has extensive experience in the areas of product management and market management, new product development, marketing processes and systems, marketing strategy development, business planning and new business development. Shawn is recognized for providing strategic focus and business leadership for driving growth.
Shawn’s most recent corporate role was as the senior vice president of Consumer Engagement and Wellbeing/Care Management for ActiveHealth/Aetna, where she oversaw product development and management. Prior to Aetna, Shawn spent five years as vice president of Consumer Engagement at Optum, where she oversaw strategic positioning and development of the consumer facing health management digital solutions. Prior to entering into the health care industry, Shawn's career spanned progressive management and responsibility in product management, sales and strategic planning with Deluxe Corporation, Wolters Kluwer, MoneyGram and FICO with a career focus on effective product management.
In addition to consulting roles, Shawn serves on the boards of two non-profits, ETR and WellShare International, both are focused on issues of health equity. Shawn also currently heads up marketing for the nonprofit start up New Plaza Cinema, delivering quality film programming in New York’s Upper West Side.
Shawn earned her Master’s of Business Administration from the University of St. Thomas, Minneapolis, MN. She holds a bachelor's degree in marketing and economics from the University of Minnesota.
